WD hard drives have helped enable the digital content revolution since they first began shipping to Microsoft Xbox in 2001. Today WD is a leading manufacturer of consumer electronics storage and WD drives can be found in a multitude of digital video recording products. They are the drive of choice for digital video recorders because WD AV hard drives deliver the characteristics CE manufacturers seek most: optimized AV performance whisper quiet acoustics, low power consumption, and thermally optimized operation for increased reliability.